Core Problem
Founders often confuse polish with readiness.
Tuning a hero section feels productive — but it doesn't answer the real
question: does anyone want this?
Version 0.1 = landing page template.
Version 0.2 = a validation methodology that happens to include a template.
Strategic Shift: Decision Before Design
We stopped treating the template as an end product and started treating it as an experiment platform. The goal is not to make things look perfect — it’s to produce the evidence founders need to make build/no-build decisions.
Decision: Prioritize measurable signals (traffic, signups, completion, payment intent) over UI polish.
Why Competitors Miss the Point
Established page-builders optimize for revenue generation and retention (their customers are the platform owners). They push getting to revenue fast — not necessarily validating demand correctly.
Our position: We are a headless validation system. We help founders decide if they should build, not just how to sell faster.
Structure as a Productive Constraint
We turned the template into a structured framework that forces clarity:
- Each config section corresponds to a validation question (problem → solution → process → products → objections).
- The order of content is deliberate: you can’t skip to monetization until you’ve proven attention → conversion → engagement → demand.
Purpose: Structure focus. The template makes founders answer the right questions in the right order.
Evolved Product Model
We moved away from “build all the tiers up-front.” Instead:
- Free magnet — validate interest (email for value).
- Low-ticket — validate willingness to pay.
- Mid/high-ticket — only after lower tiers demonstrate demand.
Principle: Don’t build the ladder until you know people want to climb.
Why This Matters
This release reframes success metrics for early-stage work: clarity, evidence,
and decision quality.
Instead of shipping features that make you feel busy, we help you gather the
signals that let you act with confidence.
Outcome: Fewer wasted builds, faster learning loops, better decisions about what to build next.