Core Insight: Validate Ideas, Not Artifacts
Traditional product thinking focuses on building first, validating later.
We inverted that model.
Shift: From MVP (Minimum Viable Product) → MVI (Minimum Viable Idea)
Before investing time and energy building a deliverable, we test whether the idea itself resonates. This ensures effort is directed toward concepts that already demonstrate traction.
Why MVI Matters
- Prevents waste: Don’t build what nobody wants.
- Refines faster: Feedback loops start earlier.
- Tests positioning: Gauge audience resonance before product creation.
Example: A landing page can validate a workbook concept without creating
it.
5% signup vs 20% signup tells you where to invest.
Design Philosophy: Modular by Intent
We committed to example-driven development — our internal validator example demonstrates how ideas map into structure, not implementation.
Guiding Principles
- Decouple structure and content: Framework stays stable; examples evolve.
- Teach by example: Real configurations show usage better than docs.
- Scalable by design: Separation enables future expansion with minimal friction.
Outcome:
A foundational structure that supports any use case — fitness coaches, makers,
or founders — all validating ideas through the same philosophical lens.